As Australia's economy continues to evolve, the role of market intelligence has become mission-critical for businesses aiming to enter, expand, or compete in high-growth sectors. From strategic decision-making to product validation and customer sentiment tracking, reliable market research partners are key to success in the region.
This curated list highlights the Top 10 Market Research Companies in Australia in 2025, recognized for their expertise in custom research, consulting capabilities, sectoral depth, and track record in delivering actionable insights.
1. Colmar Brunton
Colmar Brunton, a Kantar company, is one of Australia’s largest and most respected market research agencies. Known for its full-spectrum research services, the firm supports both private enterprises and government clients with high-quality insights across consumer behavior, advertising, and public policy.
Key Offerings:
- Quantitative and qualitative market research
- Social and behavioral studies
- Government impact assessments
Industries Served: FMCG, government, retail, utilities, social services
2. Ken Research
Ken Research is a global market research and strategic consulting firm with active delivery capabilities in Australia and over 90 other markets. With a consulting-first model (70% consulting, 30% research & validation), the firm delivers custom primary research, competitive intelligence, and market-entry strategies tailored to enterprise and investor needs.
Key Strengths:
- 25,000+ subsectors analyzed and 50,000+ expert interviews conducted
- Strong capabilities in growth strategy, M&A intelligence, procurement benchmarking
- Exceptional B2B survey execution with 85%+ response rates
- Sector specialization in BFSI, healthcare, ICT, logistics, and electric mobility
Industries Served: Financial services, healthcare, automotive, ICT, packaging, logistics
Ideal For: Organizations seeking cross-border market insights, industry benchmarking, and strategic clarity across APAC and beyond
3. Roy Morgan
Founded in 1941, Roy Morgan is a legacy research firm in Australia, widely trusted for its syndicated studies, political polling, and media ratings. With its own consumer database and analytics platform, Roy Morgan provides real-time, longitudinal insights across key demographic and behavioral variables.
Key Offerings:
- National opinion polling and electoral research
- Consumer segmentation and brand tracking
- Media and advertising intelligence
Industries Served: Politics, advertising, media, banking, insurance
4. Ipsos Australia
As part of the global Ipsos network, Ipsos Australia offers comprehensive research solutions focused on public opinion, media usage, and customer satisfaction. The firm has a strong reputation for its polling methodologies and brand performance tracking tools.
Key Offerings:
- Brand health and customer experience research
- Social and political polling
- Media measurement and audience engagement
Industries Served: Government, telecommunications, media, utilities, retail
5. IRIS Research
IRIS Research specializes in regional economic analysis, social impact assessment, and community engagement. With extensive in-house fieldwork operations, including CATI and F2F capabilities, IRIS supports local governments and planning bodies with actionable local intelligence.
Key Offerings:
- Community consultation and stakeholder research
- Economic modeling and policy evaluation
- Regional development studies
Industries Served: Urban planning, education, real estate, local councils
6. ACIL Allen Consulting
ACIL Allen is a top-tier economic and public policy research firm, widely respected for its data-driven evaluations, policy impact assessments, and regulatory forecasting.
Key Offerings:
- Sector modeling and macroeconomic research
- Policy analysis and cost-benefit evaluations
- Infrastructure, health, and education assessments
Industries Served: Energy, healthcare, education, infrastructure, environmental services
7. Eris Strategy
Eris Strategy delivers high-impact market insight tailored to mid-market companies. With deep experience in brand perception studies and customer journey mapping, the firm offers end-to-end support from discovery to strategic activation.
Key Offerings:
- Qualitative and quantitative research design
- Brand positioning and CX strategy
- NPS and customer feedback analytics
Industries Served: Healthcare, financial services, retail, B2C services
8. ACA Research
ACA Research is a specialist B2B and industrial research firm, recognized for its rigorous methodology and sector-specific expertise. It supports product validation, usage & attitude studies, and complex business decision analysis.
Key Offerings:
- Automotive and industrial market analysis
- Sectoral adoption and product testing
- Panel-based B2B surveys
Industries Served: Automotive, construction, logistics, healthcare, insurance
9. Farron Research
Farron Research is an established fieldwork partner offering large-scale quantitative data collection across Australia. The firm is known for its precision in respondent recruitment and national-scale sampling.
Key Offerings:
- Online and CATI-based surveys
- Recruitment for focus groups and IDIs
- Specialized healthcare and finance panels
Industries Served: Healthcare, insurance, FMCG, public sector
10. Map & Fire
Map & Fire bridges the gap between consumer research and brand strategy. Its agile team supports startups and growth-phase companies in understanding customer expectations and refining brand positioning.
Key Offerings:
- Value proposition testing and audience segmentation
- Brand messaging alignment and competitive analysis
- Strategy sprints for high-growth firms
Industries Served: SaaS, DTC brands, digital services, marketing agencies
Final Thoughts
Australia's research landscape is robust, with firms offering capabilities ranging from large-scale public polling and community analysis to strategic consulting and market entry intelligence. While industry leaders like Colmar Brunton, Roy Morgan, and Ipsos continue to shape national narratives, globally aligned firms like Ken Research offer significant value for regional expansions and investor-grade intelligence.
For businesses planning to scale in Australia or across Asia-Pacific, Ken Research's hybrid model of consulting-led research, deep sectoral understanding, and validated data frameworks makes it a high-impact, results-oriented partner.
Frequently Asked Questions (FAQs)
Q1. Are these firms suitable for startups or only large enterprises?
Several firms, including Ken Research, Map & Fire, and Eris Strategy, offer customized, budget-aligned research solutions suitable for startups and mid-sized businesses.
Q2. Can these firms manage projects across APAC?
Yes. Ken Research is especially well-positioned for multi-country research and consulting across Australia, Southeast Asia, MENA, and India.
Q3. What sectors are best served by these firms?
The firms listed cater to a wide range: from BFSI, healthcare, and logistics, to retail, infrastructure, and public sector initiatives.
Q4. Do these companies provide both syndicated and custom research?
Yes. Firms like Roy Morgan, Ipsos, and Ken Research offer both syndicated reports and custom-built research programs.
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