Asia's Media Future: A $1 Trillion Dream or a Nightmare?
Asia's media and entertainment market is one of the most vibrant and dynamic in the world. With a population of over 4.6 billion people and a growing middle class, Asia is a key market for global media and entertainment companies. Asia Media and Entertainment Market According to a recent report by PwC, Asia's media and entertainment market is expected to reach $1 trillion by 2027. This growth will be driven by a number of factors, including: Rising disposable incomes: Asia's middle class is growing rapidly, and people are spending more of their disposable incomes on entertainment. Internet penetration: Internet penetration in Asia is increasing rapidly, which is creating new opportunities for media and entertainment companies to reach their audiences. Growth of mobile: Mobile is the primary device for accessing media and entertainment in Asia. This is creating new opportunities for companies to develop and distribute mobile-first content. Local content production: The ...