Market Insider

 India’s beer market has undergone a radical shift in the last decade. What was once limited to sporadic consumption in urban hubs has now expanded into a thriving, mainstream industry. Today, the India beer market stands tall with an estimated valuation of $13 billion , supported by rising demand across metros, Tier 2 cities, and even semi-urban clusters. Let’s unpack how India reached this milestone—and why this market is now a magnet for global brands, domestic brewers, and FMCG investors. Young, Urban, and Open to Experimentation India has one of the youngest populations in the world, with over 65% under the age of 35 . This digitally connected, experience-driven generation has led the change in how alcoholic beverages, especially beer, are perceived. Beer is increasingly viewed as a social drink of choice —lighter, more affordable, and more acceptable than spirits. Growth in restaurant and bar culture , especially in urban India, has normalized consumption. A surg...